Nikolina
Automating Shopify
December 10, 2024
How to Handle Multi-Recipient Orders in Shopify
Multi-recipient orders have long been a significant pain point for Shopify merchants, especially those handling corporate gifting, influencer campaigns, or distributor sampling programs.
Shopify is simply not set up to easily handle orders that need to go to multiple recipients. If you've tried to manage these types of orders, you've likely run into several issues from uploading orders, address validation, shipping calculations, etc.
According to recent research, corporate gifting is expected to reach $242 billion by 2025, with 60% of companies increasing their gifting budgets. Yet many Shopify merchants are leaving this lucrative market untapped, simply because their operational infrastructure can't handle the complexity.
The math is sobering: For a typical 100-recipient corporate order, merchants spend an average of 8-12 hours on manual data entry alone. Add another 3-4 hours for address verification and shipping calculations, and you're looking at nearly two full workdays spent on administrative tasks for a single order.
When the news that a major corporate client wants to send their top 100 clients holiday gifts should be exciting for you, the reality is that soon it will become a set of tedious tasks of managing a hundred individual Shopify orders, each needing separate address validation, shipping calculations, and fulfillment tracking.
Let’s dive into this article and see how the multi-recipient order challenge is finally solved for Shopify merchants.
Current Multi-Recipient Order Management
For most merchants, managing multi-recipient orders means choosing between equally frustrating options:
Difficulty uploading and importing orders with multiple addresses
Lack of address validation, leading to failed deliveries
Having to manually enter or complete each individual order
Being overwhelmed with order and shipping notifications
No easy way to track the delivery status across the entire batch
Challenges with billing, reporting, and inventory management
And that's just the beginning. Once the orders are in the system, you still need to handle shipping calculations, tax compliance, and customer billing—all while ensuring proper inventory management and accounting.
As a result, your team wastes hours of valuable time on manual entry and corrections. You have limited capacity to fulfill large multi-recipient orders. And you lack visibility into the true costs and revenue impact not to mention the risk of poor customer experience if anything goes wrong!
Introducing Send to Many: One Send, Multiple Recipients
That’s why we built Send to Many - it streamlines the process of multi-recipient order management to create and manage orders at once.
Whether you're handling corporate gift orders, influencer product launches, or distributor samples, Send to Many transforms hours of complicated work into a smooth, efficient process that takes minutes. It radically simplifies the process of inputting, tracking, and managing multi-recipient orders directly in Shopify.
This is all you can do in Send to Many dashboard:
Upload your recipient spreadsheet once and get it right the first time
Handle address validation issues directly in the app
Calculate accurate shipping and tax across all orders
Track order and delivery status from a single dashboard
Manage special notes and card messages effortlessly
Track costs and revenue efficiently for marketing sends
Send to Many handles your heavy lifting! Multiple Recipients - One App with:
One consolidated view for all your delivery statuses
Single click to process all orders simultaneously
A centralized place for all your delivery issues
One single invoice for all recipients
Key Business Effects
With streamlined order processing, built-in address validation, consolidated tracking, and simplified billing Send to Many gives you the operational efficiency you need to scale this lucrative segment of your business.
What used to take hours now takes minutes, and what used to require technical expertise now needs just a simple spreadsheet. You'll slash operational costs while increasing your capacity to handle large shipping programs. Most importantly, you'll be able to confidently pursue and manage high-value, multi-recipient orders that might have been too complex or risky to take on before.
Send to Many early users are already reporting:
90% reduction in order processing time
Zero failed deliveries due to address validation errors
100% improvement in customer satisfaction for large orders
40% increase in their capacity to handle corporate gifting programs
How to Send to Many Works: 4 Steps for Complex Orders
Gone are the days of wrestling with complicated spreadsheets and manual order entry. Send to Many streamlines your multi-recipient order process into four simple steps:
1. Create Your Send
Start by creating a new "Send" - this is where you'll manage everything about your multi-recipient order in one place. Give your send a name (like "Holiday Corporate Gifts 2024" or "Spring Influencer Campaign"), select your products, and set any special parameters like delivery dates or custom messages.

2. Upload Your Recipients
Select your CSV file or simply download our template spreadsheet, fill in your recipient details, and upload. No need to format it perfectly - our smart import tool handles:
Address validation in real-time
Duplicate detection
Error highlighting for quick fixes
Custom message fields for personalization
Pro tip: Have addresses that need fixing? Edit them directly in our interface without having to re-upload your spreadsheet.
3. Review and Configure

Before finalizing your send, you get a clear preview of:
Total costs including shipping for all recipients
Delivery timeline estimates
Any potential issues that need attention
Custom messages and special instructions
All shipping and tax calculations are handled automatically, saving you hours of manual work.
4. Track and Manage
Once your send is live, monitor everything from our intuitive dashboard:
View all delivery statuses in one place
Track successful deliveries and flag any issues
Access consolidated reporting for your entire send
Manage customer communications efficiently
Smart Feature: Our status alerts notify you only of important updates and issues - no more notification overload!
Sign up to our Early-Access list
We're currently onboarding on our early access list to select Shopify merchants who handle:
Corporate gifting programs
Influencer marketing campaigns
Distributor sampling initiatives
Any multi-recipient order scenarios
Sign up for early access and discover how Send to Many can help you save time, reduce errors, and grow your business.